If you weren’t watching Sunday’s legendary NBA showdown game between the Celtics and the Lakers, then you missed out on the Nike teaser ad campaign featuring Kobe Bryant, nicknamed the Black Mamba. Bryant will be starring as the Black Mamba in full NBA hero-form in a 8-minute short film directed by Robert Rodriguez (Spy Kids, Sin City) to promote his new shoe, Zoom Kobe VI which will launch next month during All-Star Weekend. Also starring in the film, Bruce Willis and Danny Trejo!
In more Kobe new$, the four-time NBA Champion will be the first athlete to have his hands and footprints to be immortalized amongst the Hollywood film legends in front of Grauman’s Chinese Theater during All-Star Weekend as well. “To be a part of such elite company is a tremendous honor,” Bryant said in a statement. “I’m proud to be the first athlete to be recognized.”